The Economic Impact on Purpose
From mild recession to supply chain disruptions, the economic shifts expected in 2023 will undoubtedly have ripple effects that will impact purposeful partnerships.
How does corporate giving shift in times of economic tightening?
What is the cost of pausing fundraising campaigns in a recession?
Accelerist has analyzed historical recession data to provide you with the information needed in order to help you partnership strategy thrive with the current economic state in mind.
Through our research we have identified 5 purpose trends to note in 2023. Understanding these trends in the face of economic expectations for the year will help put your partnerships overcome the uncertainty ahead.
Values-Led CSR – the values of a company’s workforce and consumer base will need to shape what issues and organizations they support.
Authenticity and Action – consumers expect brands to lead change in 2023, not just keep up.
Connection – companies and causes can help people find their personal purpose that makes them feel more connected, supported, and fulfilled.
The Influence of Technology – the next online evolution into alternate worlds, metaverses and augmented realities will have a greater impact on a brand’s purpose.
Comprehensive and Integrated Purpose – better integration and measurement can help brands make smarter decisions about their investments and understand their impact on bottom line.