Prospecting Wins On and Off the Field for Blessings In a Backpack

“Having things like the match making scores is really effective too because then we know we are best off spending time with matches (that align with our nonprofit’s values)… again, that’s time we would’ve had to spend, but with that already done for us and the matches that we are able to get that’s definitely helpful in our efforts in prospecting!​​”

Diane Palmer | National Director of Corporate Relations

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What’s possible with Accelerist?

The Challenge

Blessings in a Backpack was positively impacting communities across the nation but faced chronic staffing, time, and resource constraints. They sought a solution to help streamline their lead generation processes and yield more direct connections.

The Action

Blessings in a Backpack implemented Accelerist’s Prospecting Module, which enabled them to:

  • View robust profiles (business, consumers, and impact data)

  • Send customized pitches letters

  • Manage and maximize team performance through streamlined tools

The Results

As a result of the Accelerist partnership, Blessings in a Backpack received a truly unexpected blessing:

In tribute to Lamar Jackson’s 2021 playoff-ending injury, the NY Buffalo Bills fans donated $500K to Blessings in a Backpack, Lamar’s charity of choice.

With New York as a primary focus, Blessings in a Backpack leveraged Accelerist data to target compatible organizations across the state.

The match rating scores helped the team better prioritize potential partners without wasting energy, time, or team resources prospecting.

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