Centric is Cultivating a Culture of Action

Through volunteering and contributions, Centric Brands’ philanthropic mission to serve their community is core to their culture. Together, the Centric Brands team has served over 2500 volunteer hours and donated over $3 million through in-kind donations. Their support helps a variety of nonprofits work towards their mission including NAMI, American Red Cross, Second Harvest, and more!

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The Challenge

One size does not fit all when it comes to employee engagement. Centric Brands needed a way to meet their workforce’s needs when considering causes to support and how to support them.​

They wanted to make cause central to their narrative and mission.​

The Action

Through Accelerist Fundraising’s employee engagement solution, Centric Brands was able to build an associate volunteer and engagement portal to better activate their workforce around purpose.​​

The Results

Centric Brands was able to see a 51% increase in employee volunteer hours from 2021 to 2022. ​

Their cause program established a culture of action and purpose for the company, with mentions of the impact of the program in LinkedIn comments and Glassdoor reviews.​

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