8 steps to ensure your charity checkout program resonates with what consumers want!

The Secrets Behind Consumer Giving at Register

POS fundraising is a great way for companies to support the community, engage employees and increase brand reputation in a tough economic environment. But… how can you build a POS strategy that works? One that:

  • supports the right causes

  • cuts through the saturated market

  • converts a lot of consumers to donate

  • builds employee loyalty not disengagement

We’ve asked thousands of consumers about how/why/what/where they want to give at register. This report breaks down each answer by age, gender, ethnicity to help you get very specific with your strategy.

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