The Secrets Behind Consumer Giving at Register
POS fundraising is a great way for companies to support the community, engage employees and increase brand reputation in a tough economic environment. But… how can you build a POS strategy that works? One that:
supports the right causes
cuts through the saturated market
converts a lot of consumers to donate
builds employee loyalty not disengagement
We’ve asked thousands of consumers about how/why/what/where they want to give at register. This report breaks down each answer by age, gender, ethnicity to help you get very specific with your strategy.