Cystic Fibrosis Canada Better Understands Their Audience and Assets​

“Accelerist has been a wonderful partner in helping us garner internal buy-in and support cross-departmentally, while also assisting in the growth of our partnerships on the whole. From their audience analysis, which helped us understand how to create shared value with prospects, to their asset valuation, that solidifies our worth to companies – we feel more confident approaching the right prospects for our organization, framing our strongest value proposition and knowing that we aren’t leaving any opportunities on the table.”

Christine Martysiewicz​ | Director of Corporate Partnerships

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The Challenge

Cystic Fibrosis Canada needed to re-evaluate the value of their partnerships, and they wanted to better convey that value both internally and externally. ​

Their challenges included developing partnership expertise, understanding their value proposition, and expanding their pipeline despite having limited resources.​

The Action

With Accelerist, Cystic Fibrosis Canada was able to capture incredibly valuable data on their audience, understand the value of their assets, and take the guesswork on prospecting. ​

These key resources allowed them to position their efforts more effectively to garner support from various audiences.​

The Results

Leveraging the data and resources offered through Accelerist’s software, Cystic Fibrosis Canada was able to increase their minimum guarantee, strengthen their value proposition, and find over 200 new right-fit prospects!​

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