Refining Social Impact Strategy at Harry’s​

“Accelerist’s data and issue mapping helps us commit to some of our newest campaigns and is helping us plan for the future. For Harry’s, it was incredibly useful to come back to hard data, so we aren’t reliant on comments made on social media or a small percentage of customer emails.​​”

Maggie Hureau​ | Senior Manager of Impact Giving

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What’s possible with Accelerist?

The Challenge

The Harry’s team was unsure if the causes they were currently supporting were resonating with their audience. They were interested in learning more about how their new social mission was received by their customers and hosted qualitative focus groups to uncover more. ​

The Action

Accelerist provided the Harry’s team with data-driven answers and insights into their audience. Through the Accelerist solution, Harry’s was able to run a consumer analysis report.​

The Results

The audience insights received from Accelerist helped Harry’s to build new recommendations and tactics for the next iteration of their social impact strategy. The customer analysis report is now shared across departments and with their consumer insights and marketing teams.​

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