Macy’s Redefines the Social Issues the Brand Stands For and Rethinks Legacy Charity Partners​

“When great partners come together, magic happens! We are so proud to have worked with Accelerist to support our client, Macy’s, to identify new social impact partners for Mission Every One.​​​​”

Carol Cone | CEO, Carol Cone ON PURPOSE

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What’s possible with Accelerist?

The Challenge

Macy’s wanted to better align their Purpose with what mattered most to their stakeholders and invest with charitable organizations that could also provide business benefit.​

The Action

Macy’s agency of record turned to Accelerist to analyze the affinities of their consumers and employees and vet appropriate new partners for their $5B commitment and campaign – Mission Every One. ​

The Results

Macy’s inked a multi-year, multi-million dollar commitment to Big Brothers Big Sisters of America, raising $4.8M in its first annual Holiday campaign in 2022.​

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