Wilson Sporting Goods Accelerates the Status Quo

“Accelerist can save weeks, or even months of research and analysis to find the right social purpose partnerships and opportunities.”

Max Lenderman | CEO of School (Wilson’s Agency)

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What’s possible with Accelerist?

The Challenge

Wilson Sporting Goods was challenged with decreased youth sports participation. The company was on a quest to find authentic engagement with new audiences.

The Action

Wilson Sporting Goods worked with Accelerist to create a plan to find new partnerships while measuring the efficacy of their existing partnerships.

The Results

With the help of Accelerist, Wilson refined their cause partnership strategy (and put the right tools in place to measure ongoing partnerships), which included active stewardship and the activation of 2 new long-term partners.

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